Plenty of small businesses run entirely on a Facebook page, and for a while it works. But there is a quiet risk in building your whole online presence on land you do not own — and a few things a website does that social media simply cannot.
You do not control the platform
Facebook decides who sees your posts, changes the rules whenever it likes, and can restrict or suspend a page with little warning. Your website answers to no algorithm. It shows exactly what you want, to everyone, every time.
Search engines send you new customers
When someone Googles your service, a website can rank and bring you a customer who has never heard of you. Social pages rarely show up the same way. A website is how strangers find you; a Facebook page mostly reaches people who already follow you.
A website looks more established
Fair or not, a business with its own website reads as more serious and more permanent than one with only a social page. For bigger purchases and important decisions, that credibility tips the scale.
Use both — but own the foundation
Social media is a great way to reach people and stay in touch. But it should point back to a home base you own. Keep the Facebook page; just make sure it leads somewhere that belongs to you.
